Public Relations
Show Host Shannon Smith
become a show host
secrets to selling

introduce product
Grab viewer's attention. Open with problem/solution or provocative questions. Repeat product name and number. State the retail value/actual price. Suggest that customers be ready with pen and pencil and repeat that phone number!

describe and present the product
Present the product from top to bottom - describing key features and benefits. Remember WIFM: What's In It For Me (your customer).

demonstrate and educate about how the product is used/assembled
Where, when and why to use. Who should use it. What makes this item unique. Why should the customer buy it and how will it improve their life. Dramatic results: before/after, with/without. Gift-giving ideas (teachers, babysitters) .