Stacey Schieffelin, Ford model and makeup guru, successful entrepreneur and true believer in empowering women to live the life they dream, is as approachable as the girl next door. Stacey is the guiding force behind an international cosmetic company that understands the real needs of real women and pledges to be your best friend – ybf.

Stacey’s beauty philosophy is simple and stirring. As she says, “A woman needs to feel confident on the inside and beautiful on the outside – at every age. These empowerments are two sides of the same coin, and are within every woman’s reach… with a little help from a friend.”

Stacey creates quality products for capable, everyday women who know that true beauty starts inside.