Last updated: 3-15-11
The Kraft Store website is powered by HSN Interactive, LLC (“HSN”) on behalf of Kraft New Services, Inc. (“Kraft”). At Kraft, we recognize that visitors to the Kraft Store website may be concerned about the information they provide to us and how we handle that information. We’ve prepared this Kraft Store website Privacy Notice to address those concerns. This notice relates only to information collected through the Kraft Store website from residents of the United States and its territories.
Personally Identifiable Information You Provide Us
On the Kraft Store website, we collect certain personally identifiable information about our online visitors. Personally identifiable information relates to an individual consumer--for example, name, address, telephone number and e-mail address. You may provide personally identifiable information, for example, by making a purchase on our site or by signing up for a newsletter. We don’t require you to provide personally identifiable information to learn about the products available for purchase on the Kraft Store website. However, we do require you to provide this information to make purchases and to take advantage of the services offered on the Kraft Store website. Here are the ways we collect personally identifiable information:
- Shopping on the Kraft Store Website When you purchase items or services through the Kraft Store website, we request your contact information (such as telephone number and postal and e-mail addresses), payment information (such as credit card number) and other information necessary to complete your order. We request this information so we can fulfill your request, ship your purchased items, and contact you about your order. You may receive catalogues and related promotional materials from HSN in shipments you receive for merchandise purchased through the Kraft Store website. When you send a gift and want it sent directly to the recipient, you will need to submit the recipient's name and postal address. We use this information only to ship the product and to confirm delivery of the order. We do not share this information with outside parties except to the extent necessary to fulfill that order. We only use gift message information for that purpose, and we only disclose that information to the person receiving the gift. As further discussed in the section “How We Share Personally Identifiable Information,” HSN is a service provider that offers website development, implementation, and hosting services for Kraft, which includes order fulfillment and shipping your purchased products. You can review HSN’s Privacy Notice here to learn about HSN’s information collection, usage, and sharing practices
- Kraft Store Website Account When you create a “Kraftstore.com Account,” we collect your name, address, telephone number, and e-mail address. You can use your Kraftstore.com Account to edit and update your account information, save addresses where you have sent products, save credit card information and track orders.
- E-mail Newsletters When you subscribe to our e-mail newsletters, we collect your e-mail address so that we can send you our e-mail newsletters with special offers and updates about products and services. You can unsubscribe from our e-mail newsletters at any time by (i) clicking the unsubscribe link at the bottom of any electronic newsletter that you receive from us; or (ii) following the steps outlined below in the section "Your Choices."
- Contests, Sweepstakes and Games The Kraft Store website contains notices of contests, sweepstakes and games we are conducting, which you may enter electronically in some cases. We use the information you provide to conduct the promotion (for example, to contact you if you’re a winner).
- Product and Recipe Ratings, Recipe Exchange, and Interactive Forums When you use our Product Ratings function, Recipe Ratings function, Recipe Exchange function, or participate in interactive forums (such as message boards), you may choose to post personally identifiable information. Remember that information you post is publicly available, so please exercise caution when deciding whether to disclose anything personal about yourself. Any information posted using these functions is governed by our Kraft Store Terms of Website Use and Disclaimer.
- Write a Review Kraft Store website customers have the ability to write a review after purchasing a product. You must have an active account in order to post a product review. Product reviews submitted to the Kraft Store website will be simultaneously posted on the corresponding product review pages on HSN.com.
- "Contact Us" Link If you e-mail us through the "Contact Us" link on the Kraft Store website, we ask you for information such as your name, e-mail address and other contact information so we can respond to your questions and comments. You may choose to provide additional information as well.
- Send to a Friend We may give you the opportunity to tell your friends and family about features or information on the Kraft Store website, including through social media networks and services. If you take advantage of our Send to a Friend option, we ask you for your friend’s and your first name and e-mail addresses. We use your friend’s name and e-mail address only to send the information you requested we forward. We don’t keep your friend’s e-mail address or use it for any other purpose.
- Other Kraft Store Website Features We offer visitors to the Kraft Store website various features for their enjoyment, which we change from time to time. We may ask you to submit certain personally identifiable information so we can provide you with these features.
- Questionnaires and Surveys We occasionally ask visitors to the Kraft Store website to complete online surveys and opinion polls about their activities, attitudes and interests. These surveys help us understand the needs of our visitors.
Information We Collect by Automated Means
We collect certain information by automated means when you visit the Kraft Store website, such as how many users have visited the Kraft Store website, the pages they have accessed and the products viewed. We also collect the IP addresses of Kraft Store website visitors. By collecting this information, we learn how to improve the Kraft Store website. We collect this information through various means, including “cookies,” “web beacons” and “log files”:
- Our Cookies Like many companies, we use "cookies" on the Kraft Store website. Cookies are bits of text that are placed on your computer’s hard drive when you visit certain websites. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site. When you visit the Kraft Store website, cookies are placed on your computer. We use cookies to tell us, for example, whether you’ve visited the Kraft Store website before or if you’re a new visitor and to help us identify site features and products in which you may have the greatest interest. We collect this information to enhance your experience on the Kraft Store website. We also use cookies to track users’ movements through the website, including the ordering process. The "help" portion of the toolbar on most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Remember, though, without cookies, you will not be able to make a purchase on the Kraft Store website or take advantage of some features on the Kraft Store website.
- Third Party Cookies Kraft may use third-party advertisement-serving companies to serve ads when you visit the Kraft Store website. These companies may use information (not including your name, address, e-mail address, telephone number or credit card information) about your visits to this and other websites in order to provide advertisements on this site and other websites about goods and services that may be of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please click here Third Party Advertising.
- Web Beacons Certain pages on our site contain "web beacons" (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.
- Log Files As is true of many websites, the Kraft Store website gathers certain information automatically and store it in log files. This information includes IP addresses, browser type, referring/exit pages, operating system, date/time stamp, and the URLs of the pages you visit. We use this information to analyze trends and to identify and solve hardware and software problems as they arise. We may link this automatically-collected data to your personally identifiable information for the purpose of determining your interests and to offer you goods or services that we believe may be of interest to you.
Tracking and Merging Information from Other Sources
If you enroll on the Kraft Store website and provide us with personally identifiable information, we may link information we collect by automated means with your online personally identifiable information. We may also supplement the personally identifiable information we collect from you with non-personal or personal information from other, third party sources. We will merge this third party information with the information we collect on the Kraft Store website. The composite information about you will be treated in accordance with this Privacy Notice. We perform this tracking and merging to assist us in evaluating and improving our website, products, and services; to determine your preferences so that we can tailor our website, products, and services to your needs; to provide you with targeted marketing offers that we think may be of interest to you; and to study marketing-related questions in general.
How We Use Personally Identifiable Information
We may use the information you provide to contact you from time to time. For example, we may (i) send you promotional materials, such as special offers, opportunities and product samples, (ii) respond to your comments or questions, (iii) contact you if needed while processing a product or service you requested through the Kraft Store website or (iv) send you any communications you request. In addition, we may use the information you provide to contact you for your opinions on products, services or websites. We may also use the information you provide to send you promotional materials from HSN, if you have opted in to receive them. Some of our communications may be co-branded with HSN as “Powered by HSN” or sent directly by HSN as our service provider.
We also use personally identifiable information about you to improve the Kraft Store website features and content and to analyze website usage. In addition, we use personally identifiable information for market research purposes. We also may use personally identifiable information about you to deliver content that is customized to your interests as we understand them from the information you’ve provided to us and your activities on the site. This customized content may include product information and promotions.
How We Share Personally Identifiable Information
We do not sell or otherwise disclose personally identifiable information about Kraft Store website visitors, except as described here. We may share personally identifiable information among various Kraft brands and subsidiaries. We may also share that information with service providers we have retained to perform services on our behalf. For example, we hire service providers to help us run promotions, fulfill orders you may place (such as HSN who operates this site on our behalf), provide customer service and analyze our clickstream data. We also may share aggregate information, such as demographics, with service providers we have retained to better design the Kraft Store website or to sell advertising space on our website and with potential advertisers. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.
We do not share your personally identifiable information with unaffiliated third parties for their own marketing purposes without your consent. For California residents, please see “Your California Privacy Rights” below.
We may conduct joint promotions with other companies. We may share with our promotional partners (and their service providers) certain personally identifiable information collected on this website as necessary to conduct the promotion. We will not share this information with our promotional partners for any other purpose unless you tell us it’s okay to do so.
We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information provided through this website in a manner that is consistent with this Privacy Notice.
Your California Privacy Rights
For California Residents: We may share your personally identifiable information with affiliated third parties who do not share the Kraft name for their own direct marketing purposes. Because these affiliates are considered to be “unaffiliated parties” under California Law, you may opt out of us sharing with them. To opt out, please send a letter with your name, postal address, e-mail, with the heading "California Privacy Rights" to:
The Kraft Store website may contain links to other websites. We provide these links solely for your convenience and information. Different websites have different privacy practices. You should always check the privacy notice of the specific site you’re visiting to understand the privacy practices associated with that site. We are not responsible for the content of linked websites, any use of linked websites or their privacy practices.
As part of operating the Kraft Store website, HSN also makes it possible for visitors, through active links, to shop for merchandise provided directly by HSN through their own websites. Accordingly, HSN has provided their own HSN Privacy Notice on the Kraft Store website to help address any concerns consumers may have about information provided to HSN and how that information is handled when you leave the Kraft Store web site. The HSN Privacy Notice is available for review here and you are encouraged to review it before linking to and visiting any HSN websites.
At any time you can unsubscribe, correct or update your information or modify your preferences pertaining to our newsletters, catalog and mailing list.
To review, change or update information, you have several options:
- On the Kraft Store Web Site: you can unsubscribe from newsletters by following the appropriate link and you can change your Kraftstore.com Account information by going directly to that link.
- By e-mail: Send an e-mail request to Customer Service.
- By postal mail: Please include your e-mail address and mail your request to us at 1 HSN Drive, St. Petersburg, FL 33729 Attention: Customer Service.
- By phone:1-800-866-4471.
If you opted in to receive promotional e-mails from HSN and wish to unsubscribe, correct or update your information, or modify your preferences, you must follow the procedures outlined in the HSN Privacy Notice.
How We Protect Personally Identifiable Information
The security of personally identifiable information is important to us. We maintain administrative, technical and physical safeguards to protect against unauthorized use, disclosure, alteration or destruction of the personally identifiable information we collect on this website. We use secure sockets layer (or SSL) technology to encrypt the transmission over the Internet of certain information (such as a credit card number).
Updates to this Privacy Notice
We may change or update portions of this Privacy Notice at any time. Please check back from time to time so you are aware of any changes or updates to the notice. We will indicate the notice’s effective date on the first page of the notice.
If you have any questions about this Privacy Notice, you can contact us at:
- By e-mail: Send an e-mail request to Customer Service.
- By postal mail: Please include your e-mail address and mail your request to us at 1 HSN Drive, St. Petersburg, FL 33729 Attention: Customer Service.
- By phone:1-800-866-4471.
If you have any questions about the HSN Privacy Notice, please use the contact information provided therein.