• 1.2 The Agreement is a framework agreement and does not commit either the Media Partner or the Advertiser to any specific terms of performance. Unless the Parties supersede or modify Schedule 1 (General Terms and Conditions), Schedule 1 shall also apply between the Parties. As used herein, Schedule 1 shall refer to the template Schedule 1 attached or (as applicable) its replacement. Each EIO and any modified Schedule 1 must contain commercially reasonable and industry standard terms, and terms that can be accommodated by the functionalities and capabilities of the Platform from time to time.

• 1.3 The Parties shall agree to specific terms of engagement in each individual “Electronic Insertion Order” (“EIO”). EIOs contain any supplemental terms and conditions agreed between the Advertiser and Media Partner and are created using the “Insertion Order” function on the Platform. The EIOs shall specify the “Actions” and qualifying parameters that entitle Media Partner to compensation from the Advertiser (“Payouts”). Impact shall not be a party to the Agreement, Schedule 1 and/or EIOs. The terms of the EIOs are strictly between Media Partner and Advertiser. Each executed Electronic Insertion Order together with the Agreement and Schedule 1 will constitute a separate contract between the Media Partner and the Advertiser. Please print a copy of these documents for future reference.

• 1.4 Entry into the Agreement, Schedule 1 and EIOs is subject to Media Partner and Advertiser each being and continuing to be a party to a contract with Impact permitting them to use the Platform.

• 1.5 Definitions. The following capitalized expressions shall have the following meanings:

(a) Action(s) means the action(s) and/or transaction(s) specified in an EIO that when carried out by a person on or in relation to the Media Partner property entitle the Media Partner to payment by the Advertiser. Such action(s) and/or transaction(s) may include social media posts, content creation, or a page visit, sale, lead, subscription, call, click, download or any combination thereof and the qualifying parameters for such action(s) and/or transaction(s) must be stated in the EIO;

(b) Applicable Laws means all laws, rules, regulations and codes of practice applicable to the activities contemplated by the Parties under each EIO;

(c) Creative means all artwork, copy, data, text, models, graphics, messages, tags, designs, photographs, images, logos and other audio and/or visual content and material provided by Advertiser to Media Partner for use in connection with EIOs and/or the Services.

(d) Platform means the Impact advertising tracking platform that facilitates performance advertising campaign relationships between the Advertiser and the Media Partner and tracks and acts as a payment system in relation to such relationships;

(e) Service(s) means the services provided by the Media Partner in the promotion and execution of each EIO.

• 1.6 Eligibility. To be eligible to participate in the Services contemplated herein, Media Partner must have a performance marketing relationship with Impact and Advertiser, use the Platform, and Media Partner must not: (a) be a current/active employee of Advertiser or any affiliate of Advertiser; or (b) have previously been terminated by Advertiser as a Media Partner.

• 2.2 Media Partner makes no guarantee or representation that the Services will generate any page visits, sales, leads, subscriptions, calls, clicks or downloads. Advertiser makes no guarantee or representation that the Media Partner will be successful in earning any Payouts under any EIO where the terms are contingent upon pay-for-performance.

• 2.3 Maximum Spend Limits and Number of Action Caps. The Parties acknowledge that the Advertiser in an EIO may set maximum spend limits and caps on the number of Actions that entitle the Media Partner to Payouts.

• 3.2 Consequences of Termination. On the expiration or earlier termination of each EIO:

• 4.2 Entire Agreement. This Agreement, Schedule 1, and each EIO represent the entire understanding and constitutes the entire agreement between the Parties in relation to their subject matter, supersedes any previous agreement between the Parties as to such subject matter, and may be amended only in writing and executed by duly authorized representatives of both Parties (which may be pursuant to Section 4.3). Each of the Parties shall acknowledge and agree that it has not relied on any representation or warranty other than those expressly set out in this Agreement, Schedule 1 and each EIO.

• 4.3 Electronic Signatures. Each Party acknowledges and agrees that by clicking through acceptance of this Agreement, EIOs, and other clickthrough offers from the other Party on the Platform; each Party is submitting a legally binding electronic signature and entering into a legally binding contract. EACH PARTY HEREBY AGREES TO THE USE OF ELECTRONIC SIGNATURES, CONTRACTS, ORDERS AND OTHER RECORDS AND TO ELECTRONIC DELIVERY OF NOTICES, POLICIES AND RECORDS OF TRANSACTIONS INITIATED OR COMPLETED THROUGH THE PLATFORM. Further, each Party hereby waives any rights or requirements under any applicable statutes, regulations, rules, ordinances or other laws in any jurisdiction which require an original signature or delivery or retention of nonelectronic records, or to payments or the granting of credits by other than electronic means.

• 4.4 Severability. If any provision in this Agreement, Schedule 1 or an EIO is, in whole or in part, held by a court or administrative body of competent jurisdiction to be illegal, invalid or unenforceable under any enactment or rule of law then that provision or part shall be deemed not to form part of this Agreement and the enforceability and validity of the remainder of this User Agreement shall not be affected. The parties shall in good faith attempt to modify any invalidated provision or part to carry out the Parties' stated intentions.

• 4.5 Survival. All provisions that by their sense and context are intended to survive the termination or expiration of this Agreement, including any rights arising out of a breach of this Agreement, shall survive the termination or expiration of this Agreement.

• 4.6 Relationship of the Parties. Media Partner understands that Media Partner is participating as an independent contractor and not as an employee or agent of Advertiser or any affiliate of Advertiser, and agrees not to hold itself, himself or herself out or act as an agent for Advertiser or any affiliate of Advertiser, or contract any liability or obligation for or on behalf of Advertiser or any affiliate of Advertiser. Media Partner also understands that Media Partner will be under the control of Advertiser only as to the Payouts of the Actions made by Media Partner in accordance with the terms of the Agreement, Schedule 1, and each EIO; and not as to the means by which Media Partner makes such Actions, except as otherwise expressly provided herein. Nothing in the Agreement, Schedule 1, or an EIO will be construed to create a partnership or joint venture between Media Partner and Advertiser or any affiliate of Advertiser. Media Partner agrees that Media Partner’s participation does not entitle Media Partner to make any claim against Advertiser, its past or present parents, affiliates, successors or assigns, or any of their respective directors, officers, employees, shareholders, attorneys, agents or representatives, for workers’ compensation, unemployment insurance compensation, hospitalization, medical, dental, vision, disability or similar plan, arrangement or benefit, vacation time, holiday time, vacation pay, sick leave, bonus, retirement benefits, pension, health or life insurance, social security benefits, disability insurance benefits, incentive compensation and benefits, including, but not limited to, any stock, stock options, profit sharing or other forms of equity, or any other employee benefits maintained by Advertiser or any affiliate of Advertiser for its employees, in connection with the Services contemplated herein. Media Partner understands and acknowledges that certain federal, state, or local statutes, regulations and ordinances governing employee rights do not protect Media Partner in Media Partner’s engagement with Advertiser and/or Media Partner’s participation in the Services contemplated herein. Media Partner understands that Media Partner will be solely responsible for all of Media Partner’s own expenses, and income and other taxes (federal, state and local), incurred in connection with Media Partner’s participation in the Services contemplated herein and that Advertiser will not withhold on Media Partner’s behalf any sums for income tax, unemployment insurance or social security pursuant to any law or requirement of any government agency, including, without limitation, unemployment tax, federal, state or foreign income tax, federal social security (FICA) payments and disability insurance taxes. Media Partner hereby expressly agrees to make such tax payments as may be required by applicable law and to indemnify, defend and hold Advertiser, its parents, affiliates, directors, officers, successors and assigns, harmless from any liability they may incur as a consequence of Media Partner’s failure to make such payments. Media Partner also understands and agrees that Advertiser will not be liable to Media Partner for any accidents, injuries, or negligent acts committed by or to Media Partner during Media Partner’s participation in the Services contemplated herein, and that Media Partner is solely responsible for securing and maintaining policies of insurance that Media Partner deems appropriate or desirable to cover any and all such contingencies (including but not limited to, liability, unemployment, and workers’ compensation insurance).

• 4.7 Modification of Terms. Advertiser may modify any of the terms and conditions contained in this Agreement or Schedule 1 at any time in its sole discretion upon written notice. Any such modifications shall not operate to modify Media Partner’s obligations with respect to any EIOs then in effect. If any such modification to this Agreement or Schedule 1 is unacceptable to Media Partner, Media Partner’s sole recourse is to terminate this Agreement. Media Partner’s entry into any EIO following notification to Media Partner of such modification will constitute binding acceptance of the change.

• 4.8 Headings. The headings used in this Agreement are for convenience only and shall not be used to interpret or construe any of its provisions.

• 4.9 Binding Effect. This Agreement shall inure to the benefit of and be binding upon the parties hereto and their respective successors and assigns. Nothing in this Agreement, expressed or implied, is intended to confer on any person other than the parties hereto or their respective successors and assigns, any rights, remedies, obligations or liabilities under or by reason of this Agreement.

(a) For the purposes only of the Media Partner providing its Services to Advertiser pursuant to the Agreement and this Schedule 1, the Advertiser grants to the Media Partner for the duration of each EIO a nonexclusive, nontransferable, worldwide, royalty free license to use the Creative to the extent necessary only for the Media Partner to perform its obligations under each EIO and in accordance with the Social Media Post Requirements attached hereto as Exhibit A (the “Social Media Post Requirements”). Media Partner may not modify any Creative.

(b) If Media Partner is a natural person, Media Partner grants to Advertiser, its parents, subsidiaries, affiliates, successors and assigns, the irrevocable, non-exclusive, perpetual, worldwide, royalty free right to reproduce, distribute, display, perform, and use, and to sublicense to others the right to so use, Media Partner’s name, image, likeness, voice, performance, and any other element of Media Partner’s persona, including, without limitation, in any depiction, photograph, film, audiotape or videotape footage, in print, digital, television, video, internet, and all other means and media, now known or hereafter developed, for trade, advertising, public displays, promotion, social media and all other legal presentations as related to the Services as well as corporate collateral uses and archival uses, including, but not limited to, use in or on corporate social media, corporate newsroom websites (the contents of which may be made available for download by third party media outlets) corporate brochures, and internal and external presentations. Media Partner releases Advertiser, its parents, subsidiaries, affiliates, successors and assigns, from all liability resulting from any of such use of Media Partner’s name, image, likeness, voice, performance or other element of Media Partner’s persona in accordance with the terms hereof.

(c) Media Partner further grants to Advertiser, its parents, subsidiaries, affiliates, successors and assigns, the irrevocable, non-exclusive, perpetual, worldwide, royalty free right to reproduce, distribute, display, perform, and use, and to sublicense to others the right to so use, any and all content posted by Media Partner on Media Partner’s social media platforms (including, without limitation, any blogs) in connection with the Services (each, a “Social Media Post” and collectively, the “Social Media Posts”) on Advertiser’s platforms (and/or the platforms of any parent, subsidiary, affiliate, successor or assign of Advertiser), including, without limitation, Advertiser’s television programming, internet website, mobile device applications, email marketing, e-newsletters, and/or flagship and host social media accounts. In addition, Media Partner acknowledges and agrees that Advertiser may use the Social Media Posts for corporate collateral uses and archival uses, including, but not limited to, use in or on corporate social media, corporate newsroom websites (the contents of which may be made available for download by third party media outlets) corporate brochures, and internal and external presentations. Media Partner shall cause all Social Media Posts to conform to the Social Media Post Requirements.

(d) Media Partner further grants to Advertiser, its parents, subsidiaries, affiliates, successors and assigns, the irrevocable, exclusive, perpetual, worldwide, royalty free right to reproduce, distribute, display, perform, and use, and to sublicense to others the right to so use, all materials and work product, including, without limitation, any videos, films, sound recordings and/or photographs, created or developed by Media Partner in connection with the Services, other than the Social Media Posts (collectively, the “Work”) in connection with the promotion in any and all means and media, now known or hereafter developed, of Advertiser, its parents, subsidiaries, affiliates, successors and assigns as well as their respective products and businesses. In addition, Media Partner acknowledges and agrees that Advertiser may use the Work for corporate collateral uses and archival uses, including, but not limited to, use in or on corporate social media, corporate newsroom websites (the contents of which may be made available for download by third party media outlets) corporate brochures, and internal and external presentations. For the avoidance of doubt, Media Partner acknowledges that Media Partner is granting an exclusive license to Advertiser with respect to the Work, and that Media Partner shall not license, distribute, use, publish, or cause to be published, all or any portion of the Work other than solely for purposes of performing the Services or as otherwise approved in advance by Advertiser in writing.

• 2.2 Proprietary Property. All Intellectual Property and information, supplied or developed by Advertiser shall be and remain the sole and exclusive property of Advertiser. Upon termination of this Agreement, Media Partner shall, upon request of Advertiser, return to Advertiser any and all such property and information. Advertiser reserves all rights and licenses not expressly granted to Media Partner in this Agreement.

• 2.3 Promotional Methods. Media Partner must promote Advertiser using only those methods approved or prescribed by the Advertiser. Unless explicitly authorized in an EIO, Media Partner shall not promote an Advertiser using the following means:

• 2.4 Misuse of Creative. Media Partner shall comply with the attached Social Media Post Requirements and any subsequent instructions provided by Advertiser in placing Advertiser’s Creatives on the Media Partner property. The Parties acknowledge and agree that if the Advertiser notifies Media Partner of misuse of its Creative by the Media Partner then the Media Partner shall take immediate corrective action.

• 2.7 Intellectual Property. “Intellectual Property” means trade marks (whether registered or unregistered together with all goodwill in connection thereto), unregistered and registered designs, copyright, database rights, rights in computer software, domain names, rights in confidential information and all other intellectual property rights (whether now subsisting or in the future created) both in the USA and all other countries of the world for the full period of those rights (including any extensions and renewals). All Intellectual Property existing prior to the commencement date of each EIO shall belong to the Party that owned such rights immediately prior to such date. Each Party acknowledges and agrees that it shall not acquire or claim any title to the other Party’s Intellectual Property.

• 2.8 Confidential Information. "Confidential Information" means all confidential information and data of whatever nature, whether in tangible or intangible form such as trade secrets, financial, and technical information, customers, prices, discounts, and margins. A party receiving Confidential Information ("Receiving Party") from the other party ("Disclosing Party") agrees to (a) hold all Confidential Information in confidence and protect it with the same degree of care with which the party protects its own Confidential Information; (b) use such Confidential Information only for the purposes of this Agreement and as permitted by this Agreement; (c) not copy or otherwise duplicate such Confidential Information, except for the purpose of this Agreement; and (d) restrict disclosure of such Confidential Information solely to those employees and agents with a need to know such Confidential Information for the purposes of this Agreement, who are told of its confidentiality and who are bound in writing to protect the same. The foregoing obligations shall not apply to any information designated as confidential if, prior to any release of such information, such Confidential Information: was already known to it, free of any obligation to keep it confidential; is or becomes publicly known through no wrongful act of the Receiving Party; was received from a third party without any restriction on confidentiality; was disclosed to third parties by the Disclosing Party without any obligation of confidentiality; or is approved for release by prior written authorization of the Disclosing Party. If the Receiving Party receives a request pursuant to a court order, governmental body request or other legal process to disclose the Disclosing Party's Confidential Information, the Receiving Party shall promptly notify the Disclosing Party and reasonably assist the Disclosing Party in obtaining a protective order requiring that any portion of the Confidential Information required to be disclosed be used only for the purpose for which a court issues an order or as otherwise required by law. Each party shall bear its own legal expenses in connection therewith. Nothing in this provision or the Agreement, Schedule 1, or an EIO prohibits Media Partner or its counsel from initiating communications directly with, filing a complaint or charge with, responding to any inquiry from, providing testimony before, or participating in any investigations by or proceedings before the SEC, OSHA, EEOC or any other federal, state or local administrative or regulatory authority or organization. Notwithstanding any other provisions of this Agreement, pursuant to 18 USC § 1833(b), an individual will not be held criminally or civilly liable under any federal or state trade secret law for the disclosure of a trade secret that is made: (i) solely for the purpose of reporting or investigating a suspected violation of law and in confidence to a federal, state, or local government official (either directly or indirectly) or to an attorney; or (ii) in a complaint or other document filed in a lawsuit or other proceeding, if such filing is made under seal. Also, an individual who files a lawsuit for retaliation for reporting a suspected violation of law may disclose the trade secret to his or her attorney and use the trade secret information in a court proceeding, if the individual (i) files any document containing the trade secret under seal, and (ii) does not disclose the trade secret, except pursuant to court order.

• 2.9 Privacy. For the processing of Media Partner personal information, Media Partner acknowledges and agrees that Advertiser’s California Vendor Privacy Statement (https://corporate.qvc.com/lp/california-vendor-privacy-statement/ ) applies.

• 2.10 Data Ownership. Media Partner hereby grants to Advertiser a perpetual, nonexclusive, royalty-free right to use and copy any information that Media Partner furnishes to Advertiser, whether directly or through Impact. Media Partner hereby authorizes Impact to share with Advertiser any data provided by Media Partner to Impact related to Media Partner’s performance of the Agreement, Schedule 1, and each EIO. Advertiser shall solely own all right, title and interest, including all Intellectual Property, in and to any data that Advertiser provides to Media Partner.

• 2.11 Feedback. Advertiser may occasionally request feedback from Media Partner about Media Partner’s experience with providing the Services contemplated hereunder. Advertiser may use such feedback without any restriction or obligation to compensate Media Partner, and Advertiser is under no obligation to keep the feedback confidential.

• 3.2 Chargebacks. An Action can be cancelled or returned by the Advertiser (“Chargeback”) if:

• 3.3 Sale Actions. Where Payouts are based on Actions that are sales of products or services at an Advertiser property, then (i) whether as a percentage commission of such sale or a fixed amount, no Payouts shall be due for products or services, unless the products and services have been ordered from Advertiser, such order has been accepted by Advertiser, fully paid for, delivered to the customer, accepted by the customer and not returned to Advertiser, and (ii) where Payouts are designated as a percentage amount of a sale made by Advertiser, such amount shall be equal to the total net retail dollar amount actually received by Advertiser, excluding any discounts, chargebacks, bad debts, taxes, shipping and handling charges, and insurance charges.

• 3.4 Lead Actions. Where Payouts are based on Actions involving the generation of leads provided to Advertiser, Media Partner acknowledges and agrees that Advertiser shall have no obligation to make more than one (1) Payout for (a) an individual or a household, regardless of the number of leads generated by such individual or household, or (b) for leads having a common billing address or email address. Advertiser shall have no obligation to pay any compensation for leads who are minors, who have billing addresses outside the United States, or whom Advertiser determines are engaged in fraudulent activity. Unless otherwise expressly set forth in an EIO, Advertiser has no obligation to make any Payouts for leads unless Advertiser determines, in its sole discretion, that it had no prior knowledge of such lead from any source, and for which Advertiser receives as part of such Action full, valid and accurate information with respect to, at minimum, name, complete billing street address in the United States, email address and telephone number.

• 3.5 Click Actions. Where Payouts are based on Actions involving a click on an Advertiser Creative on a Media Partner property, Media Partner shall not receive any Payouts with respect to clicks that Advertiser reasonably believes are fraudulent or Not Genuine. “Not Genuine” means fraudulent or bogus clicks, including clicks that Advertiser and Impact are unable to verify. An unusual increase in traffic from a Media Partner property to the Advertiser’s property, combined with a material decrease in conversion rate at Advertiser’s property from such visits, shall be a factor in the determination whether clicks are Not Genuine.

• 3.6 No Multiple Payouts. Where a Payout is made to Media Partner based on one type of Action at an Advertiser property, then, unless otherwise expressly provided in an EIO, no Payout shall be due or payable to Media Partner for any other type of Action in connection with a visitor accessing, using, providing information or making a purchase at the Advertiser property that is in any way associated with or related to the Action upon which such Payout was made.

• 3.7 Other Restrictions on Payouts. For auto-delivery or continuity orders, Advertiser will only make Payouts on the first shipment, not the subsequent shipments. For waitlist orders, Advertiser will make Payouts once a waitlist item has shipped, not at the time a waitlist item is ordered. Advertiser reserves the right to withhold from future Payouts for previous orders that have been returned, canceled, or not shipped within 60 days of the initial purchase date. For any items ordered on Easy Pay, Advertiser will pay the full fee at the time of order, not in monthly installments. Payouts are not eligible on purchases of protection plans, warranties, service offerings, or gift cards.

• (b) The Media Partner represents and warrants to the Advertiser that, (i) if Media Partner is a natural person, Media Partner is an adult over the age of 18; (ii) the Services shall be performed in a professional manner and with reasonable skill and care; (iii) the Services, Social Media Posts and Work, and Advertiser’s use thereof, will not infringe, misappropriate or otherwise violate any intellectual property rights of any third party; (iv) all necessary permissions of the owners of any names, images and likenesses of any individuals depicted in the Social Media Posts and the Work have been obtained; (v) the Services, Social Media Posts and Work will comply with the Social Media Post Requirements set forth in Exhibit A, including the obligations to comply with the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-final-guides-governing-endorsements-testimonials/091005revisedendorsementguides.pdf), the FTC’s Endorsement Guidelines: What people are asking (https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking), and the FTC’s .com Disclosures (https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf) (collectively, “FTC Guides”); (vi) there is no pending or, to the best of Media Partner’s knowledge, material threatened claim, action, or proceeding against Media Partner or any sub-affiliate of Media Partner, with respect to the execution, delivery or consummation of the Agreement, this Schedule 1, or any EIO, and, to the best of Media Partner’s knowledge, there is no basis for any such claim, action, or proceeding; and (vi) that the Media Partner’s properties shall not: (A) contain or promote content that is misleading, deceptive, libelous, defamatory, obscene, abusive, violent, bigoted, hate-oriented, illegal, cracking, hacking or targeted at children under the age of 13, offer any goods or service in violation of Applicable Laws, or link to third party website(s) that do so; (B) engage in the sale or promotion of pornography, tobacco products, gambling, or in any illegal activity or in the disparagement of any individual group on the basis of age, color, national origin, race, religion, gender, sexual orientation or physical or mental handicap; (C) engage in spamming, indiscriminate advertising or unsolicited commercial e-mail; or (D) be based outside of the United States.

• (c) Except as expressly set forth herein, Advertiser makes no express or implied warranties or representations with respect to the Creatives, Advertiser’s properties or advertising campaigns or the products and services offered on Advertiser’s properties, including, without limitation, warranties of fitness, merchantability, noninfringement, or any implied warranties arising out of course of performance, dealing, or trade usage. In addition, Advertiser makes no representation that the operation of its properties will be uninterrupted or error free, and Advertiser will not be liable for the consequences of any interruptions or errors.

• 4.2 Indemnification

• 4.3 Limitations of Liability:

• 5.2 Assignment. Advertiser may assign any or all of its rights under the Agreement, Schedule 1, or an EIO, or transfer or subcontract any or all of its obligations under the Agreement, Schedule 1, or an EIO, upon notification to Media Partner, subject to Media Partner’s right to terminate. Media Partner shall not be permitted to assign any of Media Partner’s rights or delegate any of Media Partner’s obligations under this Agreement, Schedule 1 or an EIO, or transfer or subcontract any or all of Media Partner’s obligations hereunder, without the prior written consent of Advertiser.

• 5.3 Audit rights. Each Party agrees to maintain adequate books and records relating to its compliance with the terms of the Agreement, Schedule 1, and each EIO during the term of the Agreement, Schedule 1 and an EIO and for a period of one (1) year thereafter. Copies of such records shall be made available to the other Party upon written request. An officer of the Party supplying the records shall certify the authenticity of the copies. Any audits will be performed during normal business hours and will not unreasonably disrupt the audited Party’s business. The inspecting Party shall have the right to conduct such an audit upon at least 10 (ten) business days advance notice. If any such audit discloses that the Advertiser has underpaid the Media Partner, such underpayment shall be promptly paid by the Advertiser to the Media Partner and, if the amount of such underpayment is greater than 5% of the amount that was due, the Advertiser shall be responsible for paying the costs of such audit. If any such audit discloses amounts that the Media Partner should not have been paid by the Advertiser, such incorrectly paid amounts shall be promptly repaid by the Media Partner to the Advertiser and, if the amount of such incorrectly paid amounts is greater than 5% of the total that should have been paid, the Media Partner shall be responsible for paying the costs of such audit.

• 5.4 Notices. All notices which are required to be given under this Agreement shall be in writing. Notices of termination of an EIO by Advertiser for convenience shall be made via the Platform. All other notices shall be sent to the postal address or facsimile number of the Party as provided via the Platform, as such address may be updated from time to time. Any such notice may be delivered personally, by certified mail, or by commercial overnight delivery (or by airmail if overseas), and shall be deemed received, when delivered (if by hand); or if by mail 5 (five) days after deposit in mail, if by facsimile transmission, when successfully dispatched in full.

• 5.5 Governing Law and Venue. Unless the Parties mutually agree otherwise in writing, this Agreement, Schedule 1, and each EIO shall be governed by the laws of the Commonwealth of Pennsylvania, without regard to conflict of law principles. The United States District Court for the Eastern District of Pennsylvania and the state courts in Chester County, Pennsylvania have exclusive jurisdiction over, and are the exclusive venue for, any matter arising out of or related to this Agreement.

• 5.6 Arbitration of Disputes. Media Partner understands and agrees that Media Partner and Advertiser will utilize individual binding and confidential arbitration to resolve all disputes that may arise out of the Agreement, Schedule 1, or an EIO to the fullest extent permitted by law. Thus, Media Partner and Advertiser agree that any claim, dispute, and/or controversy that either Media Partner may have against Advertiser (or its owners, directors, officers, managers, employees, agents, and parties affiliated with its benefit and health plans) or that Advertiser may have against Media Partner, arising from, related to, or having any relationship or connection whatsoever with the Agreement, Schedule 1, or an EIO and Media Partner’s Services provided hereunder, or otherwise related to its association with Advertiser shall be submitted to and determined exclusively by binding arbitration pursuant to the American Arbitration Association’s rules and procedures for disputes under independent contractor agreements such as the Agreement, Schedule 1, and an EIO are in effect at the time of the dispute, except that the arbitrator will provide for discovery and dispositive motions consistent with the Federal Rules of Civil Procedure. Additionally, in the event that the American Arbitration Association is unable or unwilling to administer the arbitration, any matters covered by this provision will instead be submitted to JAMS Mediation, Arbitration and ADR Services.