Boyfriend® is a lifestyle beauty brand dedicated to empowering and promoting self-love and celebrating personal independence. You don't need a boyfriend, Boyfriend® is the only one you need.
Founded in 2010 by actress Kate Walsh, the brand’s signature androgynous scent, with top notes of dark plum, myrrh and jasmine followed by a warm embrace of golden amber and vanilla, quickly became a top seller on HSN. Relaunched in 2018 as a direct-to-consumer brand in partnership with Digital Media Management. All Boyfriend® products are formulated and packaged in the United States.