Benefit Cosmetics

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Laughter is the Best Cosmetic!

Benefit Cosmetics is like your super funny, free-spirited, badass beauty BFF who’s obsessed with brows. From our products to our packaging, we're all about making beauty fun.

With one-of-a-kind products like the POREfessional face primer, benetint rose-tinted cheek & lip stain, they’re real! lengthening mascara & hoola matte bronzer, Benefit offers instant beauty solutions for girls on the go through a playful, interactive experience that is truly unique, bold & girly. Benefit has become the global brow destination for products & services with over 1,800 BrowBars worldwide. From cult-favorite products like gimme brow brow-volumizing fiber gel, to easy-to-use & award-winning pencils, like goof proof & precisely, my brow pencil, Benefit offers a variety of products to help you find the solution to all of your pesky brow dilemmas!