4.3 out of 107 reviews READ REVIEWS

Too Faced Born This Way Foundation & Kabuki Brush

Retail value: $73.00
HSN price: $49.00
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Overview & Details

Too Faced Born This Way Foundation & Kabuki Brush

What It Is
Oil-free, medium-to-full coverage foundation and kabuki brush for a seamless, flawless appearance 

What You Get

  • 1 fl. oz. Born This Way Undetectable Medium-to-Full Coverage Foundation
  • Retractable kabuki brush

What It Does
Born This Way Foundation

  • Masterfully diffuses the line between makeup and skin
  • Banishes the appearance of imperfections and creates the look of flawless skin 
  • Helps provide a radiant, smoother and more youthful appearance 
  • Infused with a proprietary blend of coconut water, Alpine rose extract and hyaluronic acid

Kabuki brush

  • Versatile tool for applying bronzers, blushes and loose and pressed powders flawlessly
  • Retractable head allows for complete control to customize the amount of product you gather up 
  • Made with signature, ultra-soft Teddy Bear Hair™ bristles that grab and blend color 
  • Pocket sized for quick touch-ups

Consumer Perception Survey

In a consumer perception survey of 31 women who used the product once a day for 1 week:
After 1 week:

  • 100% of the participants agreed the foundation blurred the look of their imperfections
  • 100% of the participants agreed the foundation made their skin look absolutely perfect
  • 97% of the participants agreed the foundation provided natural looking coverage

Foundation made in Canada; brush made in China

Good to Know

  • Teddy Bear Hair™ is officially trademarked by Too Faced Cosmetics.


Ingredients: Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polyglyceryl-4 Isostearate, Isododecane, Dimethicone, 1,2-Hexanediol, Alcohol, Butylene Glycol, Caprylyl Glycol, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Cyclotetrasiloxane, Diphenyl Dimethicone, Disteardimonium Hectorite, EDTA, Ethylhexyl Methoxycinnamate, Ethylhexyl Palmitate, Hexylene Glycol, Lecithin, Magnesium Sulfate, Phenoxyethanol, Pistacia Lentiscus (Mastic) Gum/Pistacia Lentiscus Gum, Polysilicone-11, Potassium Sorbate, Propylene Carbonate, Rhododendron Ferrugineum Extract, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tribehenin, Triethoxycaprylylsilane. May Contain/Peut Contenir (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).


Too Faced Born This Way Foundation & Kabuki Brush
107 reviews 4.3 out of 5

Review Breakdown

5 Star
71.96% 77
4 Star
7.48% 8
3 Star
8.41% 9
2 Star
7.48% 8
1 Star
4.67% 5
Would recommend to a friend
  • Love this!

    Best foundation ever..I love this! So easy to apply using this amazing brush! Flawless application,doesnt feel like i have anything on my skin. Ty Too Faced and HSN!

    dawnz01, TX
    Was this review helpful? 0 out of 0 found this review helpful
  • GREAT coverage

    as described, this product provides great coverage. other foundations might emphasize 'natural-looking,' but, that might(?) mean you have to over-use your concealer. born this way foundation covers & looks natural.

    volcanic, HI
    Was this review helpful? 1 out of 2 found this review helpful
  • Superb

    I hate foundations. However, I had to try this after the presentation. It truly is like your own skin but better. For me its not full coverage but its buildable to give you full coverage, and even then its not cakey or heavy. And applying it is so easy and takes seconds with this great brush. Works well with a beauty blender too. Such a natural looking airbrushed finish.

    SusieQ1234565, NJ
    Was this review helpful? 3 out of 3 found this review helpful
  • Perfect coverage

    Love this foundation! Gives great coverage for long wear. In the summer heat it is lasting most of my day for me. The shade matches great. The brush totally makes this purchase!

    tinap1214, PA
    Was this review helpful? 1 out of 1 found this review helpful
  • A Little Goes A Long Way

    I love this foundation! I use a couple of tiny dabs around my face and Born This Way gives me the best coverage so that my skin truly looks flawless, and yet it doesnt look like Ive got on a heavy makeup mask.

    LisaT43, HI
    Was this review helpful? 2 out of 2 found this review helpful