2.1 out of 8 reviews READ REVIEWS

IntelliWHITE® Platinum Whitening System with Pro White

S&H: $5.00
Retail value: $242.95

This item is eligible for gift options.


Credit Card

HSN Credit Card Perks & Offers Apply online or call 1-800-695-1418.

  • Item qualifies for VIP Easy Returns with the HSN Card. Restrictions apply. See Details
  • ExtraFlex available when paying with the HSN Card. Select the FlexPay option above and then select ExtraFlex. Apply Now

Overview & Details

IntelliWHITE® Platinum Whitening System with Pro White

What It Is
At home tooth whitening system.

What You Get

  • CoolBlue Platinum Activating Light
  • Power adapter
  • Mouth piece - Clear
  • PM Restore brush
  • 4 oz. Pro White Professional Toothpaste
  • .4 oz. CoolBlue Amplifier Gel
  • .12 fl. oz. CoolBlue Platinum Whitening Gel Pen
  • Cotton bleach bumpers 25-count
  • Manufacturer's 1-year limited warranty

What It Does
CoolBlue Platinum Activating Light

  • After three consecutive 10-minute treatments, you can achieve an average improvement of 5.2 shades whiter and after four
    consecutive 10-minute treatments, you can achieve an average improvement of 5.9 shades whiter, when using the Cool Blue Platinum as directed
  • Whiten upper and lower teeth at the same time. Designed to reach every tooth including the back teeth all at once with 10
    lights on top row and 10 lights on bottom row for a total of 20 lights; also designed to reach between teeth
  • Our System a chain reaction of pulsating light + amplifier gel (zinc oxide) + whitening gel (peroxide) makes the peroxide work faster
  • Beneficial to the cleanliness of the oral cavity
  • Approx. 3-1/2"L x 3/4"W x 1-7/16"H

Mouth Piece

  • Used with the Intelliwhite Activating light to hold the light in place during whitening sessions
  • Comfortable, washable and easy to use

PM Restore Brush

  • Used to apply amplifier gel evenly
  • Synthetic brush is washable
  • Small and compact for easy storage

Pro White Professional Toothpaste

  • Contains Fluoride to help fight against cavities and strengthen tooth enamel
  • Pro White Contains a patented professional stain removal complex of, Pentasodium Triphosphate/PVP, that works within the formula to help brighten the teeth to reveal the maximum whiteness of your teeth while effectively cleaning teeth, gums and freshening breath
  • Helps to freshen breath with a cool mint
  • Contains Xylitol, a natural sweetener which has been known to make plaque less adhesive to teeth
  • Polishes; gently removes plaque and tartar

CoolBlue Amplifier Gel

  • Helps promote faster whitening because of the zinc oxide, when used in conjunction with the Platinum Whitening Gel and Cool
  • Blue Platinum Light
  • Contains xylitol, a sweetener known to make plaque less sticky to the teeth
  • Minty flavor
  • Formula adheres to the teeth easily
  • Easy to apply

CoolBlue Platinum Whitening Gel Pen

  • Strong Hydrogen Peroxide level (12% HP)
  • Developed for use with the Cool Blue Platinum Teeth Whitening Light System
  • Easy to use brush applicator

Bleach Bumpers

  • Developed to retract the lips/gums to allow the peroxide to stay on teeth and not be ingested before it breaks down into its
    safe by-products of oxygen and water
  • Help keep the mouth dry
  • May help minimize the potential for side effects such as tissue irritation due to contact with full strength peroxide, throat irritation and indigestion
  • Potentially better results due to the enhanced ability for the peroxide to have a chance to chemically react with the teeth

Consumer Perception Survey 
Cocobrite Toothpaste

  • In an independent Consumer Perception Survey of 30 participants using the Intelliwhite Cocobrite Toothpaste 2 times per day for 7 days, the participants responded:
    - My mouth feels fresher 100%
    - My smile looks brighter 93%
    - I feel like I am doing something good for myself when using this toothpaste 97%
    - I would recommend this product to others 100%
    - I would purchase this product 100%

How to Use

CoolBlue Platinum Activating Light

  • Charge Activating Light
  • Insert mouthpiece into Activating Light
  • Place bleach bumpers in mouth
  • Paint Cool Blue Platinum Whitening Gel on front surface of teeth
  • Apply Amplifier Gel with included brush
  • Insert Mouthpiece and turn on
  • Remove Cotton Bumpers (if desired)
  • One treatment cycle last 10 minutes; Activating Light will shut off automatically
  • Wipe excess gel off teeth after each 10 minute cycle
  • Repeat all above steps up to 3 more times consecutively (for a maximum of four 10-minute treatments)

Mouth Piece

  • Paint gels on teeth
  • Insert mouth piece in light
  • Insert mouth piece with activating light attached in mouth

PM Restore Brush

  • After applying Whitening Gel, this is the next step
  • Squeeze a small amount on brush tip
  • Dab a small amount of Amplifier gel onto each tooth
  • Insert mouth piece with Activating Light attached
  • Clean brush

CoolBlue Platinum Whitening Gel Pen

  • Dry teeth with tissue
  • Insert cotton bumpers
  • Paint on whitening gel
  • Paint on amplifier gel with white brush
  • Insert mouth piece with activating light attached into mouth and turn on

Bleach Bumpers

  • Place bumpers under upper and lower lip
  • Paint on gels
  • Insert mouth piece with activating light attached
  • Remove bumpers if desired

Good to Know 

  • Consult with a dental professional before use if you have untreated dental cavities or any form of gum disease.
  • Products containing peroxides are not recommended for use by children under 12 years of age.
  • Use for periods of longer than 14 days to be only under the supervision of a dentist.
  • If irritation (such as redness, swelling, soreness) of the gums or the mouth occurs, discontinue use and consult a dentist.
  • Tooth Whitening does not usually change the color of fillings and other restorative materials. It does not affect porcelain, other ceramics, or dental gold. However, it can slightly affect the color of restorations made with composite materials, cements and dental amalgams.

Pro White toothpaste, amplifier gel, whitening gel and bleach bumpers made in USA; mouth piece, restore brush, activating light and power adapter made in China
For warranty information, please call HSN.com Customer Service at 800.933.2887 (8 am-1 am ET).
Shop all intelliWHiTE®


INTELLIWHITE Pro White Professional Toothpaste -4oz
Ingredients: Active Ingredient: Sodium Fluoride (0.243% w/w) (0.15% w/v Fluoride ion) Inactive Ingredients: Water, Hydrated Silica, Glycerin, Sorbitol, Pentasodium Triphosphate, PVP, Xylitol, Titanium Dioxide, Cellulose Gum, Sodium Lauryl Sulfate, Sodium Methyl Cocoyl Taurate, Sodium Benzoate, Flavor, Sucralose, Sodium Hydroxide.

intelliWHiTE CoolBlue Amplifier Gel -.40oz
Ingredients: Propylene Glycol, Silica, Glycerin, Sorbitol, PVP, Water, Zinc Oxide, Xyltiol, Flavor, Potassium Citrate, Sucralose.

intelliWHiTE CoolBlue Platinum Whitening Gel -.12floz
Ingredients: Glycerin, Water, Hydrogen Peroxide, Carbomer, Sodium Hydroxide, EDTA, Flavor, Sodium Saccharin. 12% HP


IntelliWHITE® Platinum Whitening System with Pro White
8 reviews 2.1 out of 5

Review Breakdown

5 Star
12.5% 1
4 Star
0% 0
3 Star
12.5% 1
2 Star
37.5% 3
1 Star
37.5% 3
Would recommend to a friend
  • Love it

    I don't know why the bad reviews. I love this product. I have fairly white teeth 2 start with. I used this 4 times as recommended the day I got it over a month ago. I had to have a crown put on a tooth. when I went to the appointment and they were holding up teeth colors to match my teeth she said my teeth are whiter than any of them on the chart and she went and got the chart that only has 3 teeth on it. She said she hadn't used that chart for at least 3 months. When I went to the first appointment after I broke the tooth the lady told me I had really white teeth

    MMc2, FL
    Was this review helpful? 4 out of 5 found this review helpful
  • Takes a while to attain whiteness

    Show hosts said you can achieve 5 shades whiter in 4 'sessions'--not true, at least not for me. It's taken 2-3 times that to notice a difference. Not terribly pleased about that. Toothpaste tube only half full! But whitening 'sessions' are pretty fast and not unreasonable. HSN team should strive for more clarity and honesty when presenting products to potential buyers.

    schooner143, FL
    Was this review helpful? 3 out of 4 found this review helpful
  • disappointed

    They say no sensitivity but I had it. doesnt whiten as well as they say

    lila819, NY
    Was this review helpful? 2 out of 3 found this review helpful
  • Minimal results

    This is a kind of a messy process and there isn't a really clear indication of how much product should be on the brush when you apply it to your teeth. I followed the directions exactly and did 4 treatments of 10 minutes each. Then I compared my before and after photos to each other, and I can honestly say I am only seeing a difference of perhaps 1 shade. It's nowhere near the "5 shades brighter" that is being advertised. Maybe it will get better with continuous use, but these ingredients aren't something I want in my mouth on an ongoing basis. I'm sending it back.

    Suzansez, MO
    Was this review helpful? 2 out of 3 found this review helpful
  • No

    After four treatments, my gums were burned, and my teeth were not much whiter

    bunny64, ME
    Was this review helpful? 3 out of 7 found this review helpful