IntelliWHITE® CoolBlue Platinum Teeth Whitening System

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Overview & Details

IntelliWHITE CoolBlue Platinum Teeth Whitening System

What It Is
System that uses a whitening gel, a blue light, and an amplifier gel in a process called photo catalytic conversion to get your teeth on average 5.9 shades whiter in just 4 consecutive 10-minute whitening cycles.

What You Get

  • Platinum activating light with internal rechargeable ion battery
  • Power adapter
  • Silicone mouthpiece
  • .12 fl. oz. Platinum Whitening Gel
  • .4 oz. Amplifier Gel
  • Brush
  • 25-count box cotton Bleach Bumpers
  • Manufacturer's 1-year limited warranty on activating light

What It Does
CoolBlue Platinum Teeth Whitening Light System

  • At-home teeth whitening system leaves teeth on average 5.9 shades whiter with 4 consecutive 10-minute treatment cycles
  • Chain reaction of pulsating light, amplifier gel (zinc oxide) and whitening gel (peroxide) helps peroxide work faster
  • Designed to whiten upper and lower teeth simultaneously with even light distribution and reaches between teeth
  • Compact, rechargeable design is totally hands-free
  • Move around and accomplish other things while whitening or take with you while traveling
  • Uses only hydrogen peroxide, zinc oxide and LED blue light technology; no heat or UV
  • Gels break down to oxygen and water, leaving behind fresh breath and a terrific taste
  • Silicone mouthpiece is comfortable to wear and easy to remove for cleaning
  • Beneficial to the cleanliness of the oral cavity
  • Patented

Whitening Gel

  • Helps achieve claimed results when used with Amplifier Gel and CoolBlue Platinum Teeth Whitening Light System
  • Contains 12% hydrogen peroxide
  • Easy-to-use brush applicator

Amplifier Gel

  • Amplifies the whitening process when used with the Whitening Gel and CoolBlue Platinum Teeth Whitening Light System
  • Tube applicator for easy application; simply brush on with included brush
  • Formula adheres to teeth easily
  • Contains zinc oxide and xylitol, an ingredient known to help make plaque less sticky to teeth
  • Minty flavor

Bleach Bumpers

  • Patented cotton strips comfortably keep lips from touching teeth during whitening
  • Help protect oral tissues from contact with whitening agent
  • Teeth are easier to see and reach during application of whitener
  • Help keep the mouth dry
  • Developed to help keep the peroxide on the teeth and off the gums
  • Help keep whitener from being pushed off by lips or washed away by saliva
  • Help keep whitener from being ingested before it's broken down into safe by-products of oxygen and water
  • Help minimize the potential for side effects such as tissue irritation, throat irritation and indigestion which can occur due to contact with full-strength peroxide
  • Help optimize results by giving the peroxide a chance to chemically react with the teeth


  • For even application of the amplifier gel
  • Washable synthetic bristles
  • Small and compact for easy storage
  • Approx. 4"L x 1/4" Diameter

Clinical Study  

  • In a clinical study on 34 participants who used the CoolBlue Platinum Whitening System: 
     - After 3 consecutive 10-minute treatments, participants experienced an average improvement of 5.2 shades whiter
     - After 4 consecutive 10-minute treatments, participants experienced an average improvement of 5.9 shades whiter

Consumer Perception Survey  

  • In a consumer perception survey of 34 participants who used the CoolBlue Platinum Whitening System:
  • After 3 consecutive 10-minute treatments
    - 91% of participants said they did not experience sensitivity in their mouth while using the product
    - 100% of participants felt the product was easy to use
    - 100% of participants would use it again
    - 100% of participants would recommend the system to others
    - 100% of participants were impressed with how quickly the product worked
    - 100% of participants thought they looked better with a whiter smile

Good to Know  

  • Consult a dental professional before use if you have untreated dental cavities or any form of gum disease.
  • Products containing peroxide are not recommended for use by children under 12 years of age.
  • Do not use for periods longer than 14 days unless under the supervision of a dentist.
  • If irritation (such as redness, swelling or soreness) of the gums or mouth occurs, discontinue use and consult a dentist.
  • Tooth whitening does not usually change the color of fillings and other restorative materials. It does not affect porcelain, other ceramics or dental gold. However, it can slightly affect the color of restorations made with composite materials, cements and dental amalgams.

CoolBlue Platinum system, mouthpiece and brush made in China; gels and Bleach Bumpers made in USA

For warranty information, please call HSN.com Customer Service at 800.933.2887 (8 am-1 am ET).
Shop all intelliWHiTE®


intelliWHiTE CoolBlue Amplifier Gel -.40oz
Ingredients: Propylene Glycol, Silica, Glycerine, Sorbitol, PVP, Water, Zinc Oxide, Xyltiol, Flavor, Potassium Citrate, Sucralose.

intelliWHiTE CoolBlue Platinum Whitening Gel -.12floz
Ingredients: Glycerin, Water, Hydrogen Peroxide, Carbomer, Sodium Hydroxide, EDTA, Flavor, Sodium Saccharin. 12% HP


IntelliWHITE® CoolBlue Platinum Teeth Whitening System

27 reviews 3.1 out of 5
5 Star
48.15% 13
4 Star
0% 0
3 Star
0% 0
2 Star
22.22% 6
1 Star
29.63% 8
Would recommend to a friend
  • So far so good!

    So far this product has live up to its name. I use it in conjunction with another IntelliWHITE toothpaste and I am happy. I drink coffee and tea and have for years. Now that I'm getting older I'm noticing my smile could use some help.

    msv419, WA
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  • awesome

    At first it seemed daunting with the steps since I was using whitening strips. But it was fairly easy. I didn't notice the whiteness until a few people asked me how I got my teeth so sparkling white! I never got compliments using whitening strips because it never got it white enough.

    therese28, CA
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  • CoolBlue rocks

    I like CoolBlue alot. This is my 2nd because I wanted the upgrade. Not sure I needed to spend the money, so I regret that, but I wanted to be sure I was using the latest and greatest strength and formula - as long as there is still no pain. IntelliWHITE is a brand with integrity. I will likely pass down my previous CB to a family member who needs whitening help. Highly recommend.

    RareShopperDT, FL
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  • Excellent product

    Excellent product. Didn't realize had received the same product as a gift from a friend. Would deforder If I run out, but have plenty for now...thx.

    VinceKodiBry3233, FL
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  • SImply The Best Teeth Whitener Ever!!!

    WOW!!!I have tried so many different products on the market and this is the only one that actually works and whitens your teeth without any sensitivity. Very important that you follow the directions and only use a bit of the white zinc pen with the whitening gel. If you do that it works amazingly. My coffee and scotch stains literally disappeared before my eyes in minutes. I could not be happier with this product. Thank you HSN and thank you IntelliWhite!!

    SmilingJack, FL
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