3.7 out of 57 reviews READ REVIEWS

Benefit Cosmetics Hello Happy Soft Blur Shade 10 Foundation/Brush AS®

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Product Description

Benefit Cosmetics Hello Happy Soft Blur Shade 10 Foundation/Brush AS®

What It Is
This light-medium coverage liquid foundation broad spectrum SPF 15 sunscreen works for all ages and skin tones. It comes with a foundation brush to ensure perfect application of the product.

What You Get

  • 1 fl. oz. Hello Happy Soft Blur Foundation - Shade 10
  • Foundation brush

What It Does

  • Color coverage evens out the look of skin tone
  • Soft-focus optical spheres diffuse light to create a blurred effect and help temporarily blur the look of skin imperfections
  • Feels virtually weightless and "breathable"
  • Buildable foundation with a natural-matte finish
  • Helps prevent sunburn; when used as directed with other sun protection measures (see Directions), reduces the risk of skin cancer and early skin aging caused by the sun


  • Flawlessly smooth on foundation where fingers can't
  • Two-tone synthetic hair bristles
  • Creates a natural-looking finish
  • Streak-free application
  • Measures 6.75 inches long

Consumer Perception Survey - Foundation

In a consumer perception survey of 103 participants who used Benefit Cosmetics Hello Happy Soft Blur Foundation as directed for one week:
 - 92% agreed it looked like their natural complexion, but better
 - 99% agreed it felt virtually weightless
 - 94% agreed it provided buildable coverage (sheer to medium)
 - 98% agreed it felt "breathable" on skin
 - 95% agreed it provided natural-looking coverage
 - 96% agreed it blurred the look of imperfections
 - 98% agreed it had a visual soft-focus effect
 - 95% agreed it covered imperfections without hiding skin
 - 95% agreed it visibly evened out the look of skin tone
 - 94% agreed it blended easily
 - 97% agreed it glided onto skin
 - 90% agreed it did not settle into creases or pores
 - 96% agreed it looked seamless
 - 100% agreed it felt silky-soft
 - 97% agreed skin looked smooth
 - 96% agreed it was easy to apply
 - 93% agreed the shade suited their natural skin tone
 - 97% agreed skin looked refreshed
 - 93% agreed it mimicked the look of naturally flawless skin
 - 99% agreed it gave complexion a healthy look
 - 94% agreed it did not streak
 - 96% agreed it felt ultra-lightweight
 - 98% agreed it was an ultra-thin formula

Foundation made in USA; brush made in China

Good to Know

  • For deep skin, warm undertones.
  • Do not use on damaged or broken skin.
  • Keep out of eyes.
Shop all Benefit Cosmetics



Benefit Cosmetics Hello Happy Soft Blur Shade 10 Foundation/Brush AS®
57 reviews 3.7 out of 5

Review Breakdown

5 Star
45.61% 26
4 Star
21.05% 12
3 Star
10.53% 6
2 Star
3.51% 2
1 Star
19.3% 11
Would recommend to a friend
  • smooth

    this is a very nice foundation ! the color is just right for my skin type. It goes on smooth and the coverage is very good covered my red spots great! try it I think you will like it!

    loulou161, IN
    Was this review helpful? 1 out of 1 found this review helpful

    This foundation is amazing! It's super light weight and breathable! I love that it's not thick and it blurs my imperfections instead of making them look caked.

    xgrumpybear, CA
    Was this review helpful? 2 out of 2 found this review helpful
  • Love it!

    I was sceptical, but yes, it blurs the little lines and wrinkles. Makes me look 10 years younger. Will definitely reorder. Probably will need another shade for Summer.

    Was this review helpful? 3 out of 4 found this review helpful
  • Best Foundation by Benefit

    Ive used Benefit foundations and products for 10+ years and I love this foundation. It looks flawless on my skin and goes on so smoothly.

    MagPie1284, WA
    Was this review helpful? 4 out of 4 found this review helpful
  • Looks Natural

    Very happy with my purchase. The foundation goes on so smoothly with the brush, which is awesome and makes the product so easy to apply. I never used a makeup brush before this and it makes all the difference. I would never do without it again. I love that the coverage is light and looks so natural. I have good skin but I use foundation to protect my skin during the winter months, so I want a product that looks natural and not made up.

    Was this review helpful? 5 out of 6 found this review helpful

About The Brand

Benefit Cosmetics

Look gorgeous from head to toe – and have fun doing it – with creative cosmetics from Benefit Cosmetics. Entertaining and innovative concepts create beauty products that deliver performance with attitude while providing a feel-good experience to all who wear them. Benefit Cosmetics brings a much-needed sense of humor to the world of cosmetics, causing women to laugh, grin and wear it!