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new! Benefit Cosmetics Boi-ing Cakeless Concealer

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Product Description

Benefit Cosmetics Boi-ing Cakeless Concealer

What It Is 
This multitasking full coverage liquid concealer hides it all, from dark undereye circles to blemishes and discoloration.

What You Get 

  • .17 fl. oz. Boi-ing Cakeless Concealer

What It Does 

  • Feels lightweight and doesn't cake or crack
  • Cushion tip applies smoothly and blends seamlessly for longwearing, waterproof coverage

Consumer Perception Survey

  • In a consumer perception survey of 109 women who used Boi-ing Cakeless Concealer once a day for 1 week, participants reported:
  • 97% said it looks smooth
  • 94% said it does not look cakey
  • 95% said it conceals dark undereye circles

How to Use 

  • Smooth on one layer and blend. To avoid cakiness, don't lay it on too thickly.

Made in Canada
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Benefit Cosmetics Boi-ing Cakeless Concealer

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About The Brand

Benefit Cosmetics

Look gorgeous from head to toe – and have fun doing it – with creative cosmetics from Benefit Cosmetics. Entertaining and innovative concepts create beauty products that deliver performance with attitude while providing a feel-good experience to all who wear them. Benefit Cosmetics brings a much-needed sense of humor to the world of cosmetics, causing women to laugh, grin and wear it!


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Aug 20
9-10a ET
Benefit Cosmetics / Martino Haircare
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Aug 20
1-2p ET
Benefit Cosmetics / Martino Haircare
with Host Lesley Machado
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