the story behind ybf beauty Meet Stacey Schieffelin  
Your Best Friend Knows
For more than a decade, women around the world have come to rely on Stacey Schieffelin as the girlfriend who gives them the straight story: honest beauty solutions delivered with a playful, uplifting approach. Armed with Southern down-home charm and oodles of get-gorgeous tips honed during her 20 years as a fashion model, Stacey is a trend setter, mentor and trusted friend to millions.

Gaining insight from over 12 years in TV retailing, Stacey has always felt a personal connection with her customers. As a model, Stacey worked the runways of New York, Milan, Paris and Rome for designers such as Yves St. Laurent, Versace, Armani, Dolce & Gabbana, Valentino, Chanel and Dior. She also appeared onstage with Diana Ross and Liza Minnelli, as well as in a Robert Palmer music video and has been a guest on numerous TV shows. As a cosmetics expert, she is frequently sought by national magazines (such as “Allure,”  “ELLE,”  “Good Housekeeping,” “Marie Claire and others) to provide quotable quotes and beauty tips.

Stacey is on the board of directors of Fashion Group International, an active member of Independent Cosmetic Manufacturers and Distributors, Cosmetic Executive Women, National Association of Women Business Owners and Color Design International Association.

Stacey was honored as one of America's "Power Women" by “Ladies' Home Journal. “ A native of Lakeland, FL, she currently resides in Connecticut with her husband and business partner, David Schieffelin. They are the proud parents of two makeup-savvy daughters.
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