introduce product
Grab viewer's attention. Open with problem/solution or provocative questions. Repeat product name and number. State the retail value/actual price.Suggest that customers be ready with pen and pencil and repeat that phone number!
describe and present the product
Present the product from top to bottom - describing key features and benefits. Remember WIFM: What's In It For Me (your customer).
demonstrate and educate about how the product is used/assembled
Where, when and why to use.Who should use it.What makes this item unique.Why should the customer buy it and how will it improve their life.Dramatic results: before/after, with/without.Gift-giving ideas (teachers, babysitters).