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the story behind too faced  Meet Jerrod Blandino
Not Just Another Pretty Face
 
Jerrod Blandino, an exciting young makeup artist working behind the counter at Saks, couldn't find the bold shades, rich pigments and silky textures he desperately wanted for his clients (including some A-list celebrities). So he did what any logical, creative-minded person would dohe began mixing them up himself.
 
After long days at work, Jerrod spent his nights formulating colors at home and delivering his custom concoctions (in paper cups) to clients the next day. With a funky style of his own and an obsession with all things makeup, Jerrod made a name for himself. It wasn't long until Hollywood came calling. With a growing list of star-studded clientele clamoring over his signature creations, Jerrod's talent for turning ordinary girls into sophisticated glamourinas became legendary.

But after months of making a mess of his kitchen and ultimately destroying his microwave in the process, Jerrod was at a crossroads and itching to get out from behind the makeup counter.

Enter Jeremy Johnson, a cosmetics marketing guru who also happened to be Jerrod's best friend. Jeremy saw the frenzied demand for Jerrod's shimmering, sparkling, made-to-order makeup and encouraged him to turn his hobby into a business. Thus, a new makeup brand was born.

Jerrod called this enterprise Too Faced, an homage to the high-maintenance makeup junkies he would no longer tend to from the cosmetics counter. This same hip irreverence is notable in product names and written company information. But rest assured, when it comes to beauty, Jerrod is dedicated to helping women be so much more than just a pretty face.
 

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